Cookie Policy

Effective Date: October 11, 2025

INTRODUCTION

This Cookie Policy (“Policy”) describes how B&B Group LLC, doing business as Elite Recovery Supply (“Company”, “we”, “us”, or “our”), uses cookies and similar technologies on our website, www.eliterecoverysupply.com (“Website”).

We use cookies to enhance user experience, analyze website performance, and support advertising and analytics consistent with our Privacy Policy and Google’s requirements.

By continuing to use our Website, you consent to the use of cookies as outlined in this Policy.

WHAT ARE COOKIES?

Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit a website. They help websites recognize returning users, remember preferences, and provide functionality and insights about usage.

Cookies may be set by the website owner (first-party cookies) or by third parties (third-party cookies) providing analytics, advertising, or other services.

WHY WE USE COOKIES

We use cookies and similar technologies for the following purposes:

  • Essential Cookies: Required for the Website to function properly, including security, authentication, and shopping cart functionality.
  • Performance and Analytics Cookies: Help us understand how visitors interact with the Website and improve performance, using aggregated and anonymized data.
  • Functionality Cookies: Enable enhanced features such as saving your preferences and remembering login details.
  • Advertising and Targeting Cookies: Used to deliver relevant advertisements, measure campaign effectiveness, and limit repetitive ads.

All cookies are used in accordance with applicable privacy and advertising regulations, including Google Merchant Center policies on transparency and user consent.

TYPES OF COOKIES WE USE

First-Party Cookies: Set by our Website to enable basic site functionality and preferences.
Example Cookies: cookie_consent, PHPSESSID

Third-Party Cookies: Set by analytics or advertising partners to provide insights or ad personalization.
Example Cookies: _ga, _gid, fr

Session Cookies: Temporary cookies that expire when you close your browser.
Example Cookies: PHPSESSID

Persistent Cookies: Remain on your device for a defined duration or until deleted.
Example Cookies: _ga, cookie_consent

COOKIES WE USE AND THEIR PURPOSES

PHPSESSID – Maintains session variables for logged-in users.
Provider: Elite Recovery Supply
Duration: Session

_ga / ga* – Used by Google Analytics 4 to track and analyze visitor interactions.
Provider: Google
Duration: Up to 2 years

_gid – Distinguishes individual users for analytics.
Provider: Google
Duration: 24 hours

cookie_consent – Stores consent preferences for cookies.
Provider: Elite Recovery Supply
Duration: 1 year

fr – Used by Facebook for advertising performance and retargeting.
Provider: Meta Platforms, Inc.
Duration: 3 months

Note: The specific cookies in use may change over time as we update our analytics and advertising tools.

CONSENT MANAGEMENT

When you visit our Website for the first time, a cookie banner will appear requesting your consent to use cookies.

By clicking “Accept”, you agree to our use of cookies as described in this Policy. You can withdraw or modify your consent at any time by adjusting your browser settings or clearing cookies.

MANAGING AND DISABLING COOKIES

You can manage or disable cookies at any time through your browser settings. Please note that disabling certain cookies may limit the functionality of our Website.

Instructions for popular browsers:

Opt-Out Resources:

GOOGLE AND THIRD-PARTY COOKIES

We use Google Analytics and Google Ads cookies to measure and optimize performance, and to deliver relevant advertising based on your interactions with our Website.

We comply with Google’s EU User Consent Policy, Personalized Advertising Policies, and Merchant Center Transparency Requirements by:

  • Displaying a clear and accessible consent notice.
  • Identifying the use of third-party cookies (e.g., Google, Meta).
  • Providing instructions for managing cookie preferences.
  • Ensuring user data is handled securely and lawfully.

You can review Google’s privacy and cookie policies here:

Google Privacy & Terms

CHANGES TO THIS COOKIE POLICY

We may modify or update this Cookie Policy at any time to reflect changes in our practices, technologies, or legal requirements. Updates will be effective upon posting on this page with a revised “Effective Date.”

Continued use of our Website after changes constitutes your acceptance of the updated Policy.

CONTACT INFORMATION

For questions or concerns about our Cookie Policy or data practices, please contact us:

Business Correspondence Address:
B&B Group LLC, doing business as Elite Recovery Supply
2389 Main Street, STE 100 Glastonbury, CT 06033, USA

Please note: This is a correspondence address only. We do not operate a retail storefront or accept in-person visits at this location.

Customer Support:

Email: support@eliterecoverysupply.com
Call/Text: (475) 241-7995

Hours: Monday – Friday, 9 AM – 5 PM EST

ACKNOWLEDGEMENT

By using our Website, you acknowledge that you have read, understood, and agree to this Cookie Policy.